Grow with Clarity.
Lead with Integrity.
Win with Heart.
I help people and organizations grow through clarity, connection, and integrity. After decades leading sales teams at Dell, Cisco, and Salesforce, I now speak, teach, and advise leaders who want to succeed without selling out. Real results, done the right way.
SPOKEN NATIONALLY AND INTERNATIONALLY FOR OVER 200 ORGANIZATIONS
Paul Yankey
LIFE REQUIRES LOVE.
A BUSINESS, A SALES TEAM, VOID OF LOVE IS BANKRUPT.
Three decades of having led sales teams for some of today's most successful companies has shown a business devoid of care or love is an empty shell. The deepest human connections are forged through care, compassion and recognition of our shared humanity. When leaders authentically love their people and purposes, they tap into powerful motivations. Employees feel valued, not just for their productivity but their inherent worth. They invest more passion, creativity and loyalty. They rally around higher ideals that transcend profits.
Free: The only way to sell
Foreword by Gary Daichendt, former Executive Vice President, Worldwide Operations at Cisco Systems, Inc.
Free: The Only Way to Sell is a bold declaration—and a long-overdue invitation to bring purpose, care, and integrity back to the soul of selling. Drawing on over 30 years of high-performance sales experience with Dell, Cisco, Salesforce, and high-growth startups, Paul Yankey delivers more than perspective—he offers a clear, practical path to achieving real results without losing yourself along the way.
This isn’t just another motivational read. Free: The Only Way to Sell is packed with real frameworks (like HCI, CIO/PIO, and POGO), honest stories that reveal both triumphs and meltdowns, and actionable tools to help you regain confidence, reconnect with your deeper “why,” and thrive in any sales environment. Whether you’re leading a global sales team, closing your first deal, or trying to find renewed meaning in your work, you’ll discover how to stand in genuine strength—and stay proud of how you earn every success.
No one said sales would be easy. But with Free: The Only Way to Sell, you can reclaim the freedom to sell with conviction, ethics, and unshakeable care—without sacrificing your sanity or your soul. Because the best way to sell is also the only way to live.
SELLING FUELED BY LOVE PRODUCES THE GREATEST RESULTS.
There is a disconnect in selling today. It’s all about the number, and the process. The core, the purity, of why we sell has been lost.
Paul Yankey Introduction
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Learn About Our Foundation
At SWL, our mission is to ignite purpose, passion, resilience, and connectedness in people’s lives. We believe that everyone has an inner purpose and a deep desire for human connection, though for most it lies dormant, waiting to be unleashed.
To activate this purpose and belonging, we utilize our personalized IgniteForce™ event rollout. This begins with high-energy forums that build momentum and excitement. We then transition to more intimate seminars in smaller groups, where participants can go deeper. The culminating experience is our coveted 1:1 encouragement coaching, where individuals get focused support to discover their unique gifts, set and achieve goals.